Gelato di Roma Gelato di Roma
124 E. Colorado Blvd.
Pasadena, CA 91105

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Hours of Operation: Sunday - Thursday: 11:00 am - 10:00 pm /Friday & Saturday: 11:00 am - 1:00 am

Gelato di RomaGelato di Roma

The Gelato di Roma experience is the brainchild of Allie T. Mallad, an entrepreneur and franchising expert whose recent formula for success has everyone exploring the finer points of a favorite comfort food – Italian ice cream or gelato.

Gelato di Roma Experience:

Allie T. Mallad, former world's largest Little Caesars Pizza franchisee, is a Dearborn, Michigan native. He first became involved with franchising when he opened his first Little Caesars Pizza franchise in Riverside, CA in 1988. Within just a few short years, he increased his enterprise to 159 restaurants, employed over 2000 and built revenues approaching $100 million per year. Later, he expanded his operations to 10 other national franchises including Applebee’s, Baskin Robbins, Golden Corral Steakhouse, Bruegger’s Bagels, Jiffy Lube, Mobil Oil and Big O' Tire.

With an enormous wealth of franchising knowledge under his belt, Allie knew it was time to develop his own concept. After researching many opportunities and traveling to Italy he became intrigued by the multitude of local gelato cafes and knew the concept could work in the United States if developed correctly. Allie's operational expertise coupled with his entrepreneurial passion and marketing savvy, gave rise to the Gelato di Roma concept. He combined two billion-dollar industry giants (ice cream and pizza) into a turn-key business model - two absolutely delicious products that everyone enjoys with an operational ease never experienced before.

In September, 2003, Gelato di Roma became licensed to sell franchises in 40 states. With over 600 locations under contract in Arizona, southern California, Michigan and Nevada, Gelato di Roma is the largest gelato franchise in the United States. Area development is the major vehicle for expanding Gelato di Roma’s network both nationwide and globally. A huge proponent of area development, Allie T. Mallad expects to have over 1000 stores under contract by the end of 2006.

Available for:

Private Parties
School Field Trips
Corporate Events
Ice Cream Socials
Birthday Parties
Family Celebrations
Team Banquets

51 Flavors of Award Winning Gelato

Made on Site

Gelato di Roma


Most talked about Pizza in Pasadena!
Dough made fresh daily-
Proprietary Cheese Blend and Sauce

Daily Lunch and Dinner Specials